Included
- Discovery worksheet
- Moodboard framework
- Identity checklist
- Mini brand-guide template
Career Courses
Brand Identity Basics
Turn a business idea into a focused visual identity with positioning, moodboards, colour, typography, logo usage, and a concise brand guide.
From $119.00
Brand Identity Basics—
$119.00
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Course details
Course details
Access & refunds
Access & refunds
What you will be able to do
Practical outcomes, clearly defined.
- Time commitment
- 3–5 hours per week
- Learning format
- Strategy exercises and a compact identity project
- 01
Translate a business idea into a focused visual direction.
- 02
Build a useful moodboard and explain the choices behind it.
- 03
Select a practical colour and typography system.
- 04
Document logo use and core brand rules in a concise guide.
Course outline
What you will cover
- 01
Brand foundations
Audience, positioning, personality, competitors, and creative criteria.
- 02
Visual direction
Research, moodboards, themes, references, and concept selection.
- 03
Identity building blocks
Colour, typography, logo context, imagery, and supporting elements.
- 04
Brand guide
Usage rules, examples, templates, presentation, and handoff.
What you need
- Access to a design or presentation tool
- A business, project, or practice brief to develop
Who it is for
- New designers and creative freelancers
- Founders preparing an early-stage visual identity
